Having a social media presence is such a key factor in today’s time to be able to grow your business and it’s brand. Let me tell you why your business should be on social media. If you not on social media you are missing a major opportunity to grow your business and if your competitors are posting and sharing they are already one step ahead, the sooner you start the better opportunity to grow your brand. It is never too late to start, find the best fit platform for your business that makes sense whether it be Facebook, Twitter, Instagram or all of the above.
Connect with Customers
Being able to respond and interact with what your customers are taking or not taking a liking too is a very important part as to why you should be on social media. By posting certain products you can get a sense as to what they like and the kind of experience they are having with your products. Encourage customers to share product photos and let them have the ability to ask you questions and comment on content. You will find out things about your business that you may have never before through your customers online.
Build Brand Awareness
When you have your own social media channels you are in control of what you want to share about your brand and how you want it to be represented. This allows you to build your own brand awareness by sharing your brands story and if you have a strategy in time your audience will increase. By building your brand awareness it gives your company authenticity and humanization which means those following can feel connected to your brand through the type of content you decide to share.
Social media allows you to introduce new products in a creative way where you can drive traffic to your website and increase sales. By sharing content online it allows others to browse through your site, the more quality content you end up sharing the more traffic you should increase.
None of these tips will matter if your posting doesn’t stay consistent. Try starting to post twice a week and when you start to get a hang of it and the type of content to post, you can try 3 times a week or even 5.